About Us

Shaping Legacies with Confidence

Our Story

Anson Bay brings together a highly experienced team with deep industry knowledge, trusted relationships and a shared commitment to service excellence. These strengths enable us to help high-net-worth individuals and families protect their wealth and support their legacy through bespoke life insurance solutions.

We recognise that every family has distinct priorities, responsibilities and aspirations for the future. By taking the time to understand what matters most, we tailor solutions that help protect wealth, address liquidity needs and support its transfer to future generations.

Close collaboration with private banks, trustees, family offices, external asset managers and other professional advisers is central to our approach. Together with our relationships with leading insurers, these partnerships allow us to bring specialist insurance expertise to each family’s broader wealth and legacy plans.

Anson Bay is committed to building enduring relationships through thoughtful solutions, dependable support and attentive service. The confidence of our clients and partners is earned through the expertise we provide and the care we bring to every relationship.

Our Mission & Vision

Our Mission

To help high-net-worth individuals and families protect what they have built and prepare for what comes next through bespoke life insurance solutions, trusted partnerships and dedicated service.

Our Mission

To be a trusted partner to high-net-worth families and their advisers across Asia in protecting wealth and supporting its transfer to future generations.

Our Mission & Core Values

“Since the inception of Grandtag Financial Consultancy Singapore Pte Ltd, we are committed to being one of the most preferred and trusted financial advisory partners in Asia. At Grandtag Singapore Financial Consultancy, we see the mission and passion of building a household name for today and tomorrow, as we maximize values for our customers from one generation to the next and beyond.” – Jameson Leung, Founder of Grandtag Singapore Financial Consultancy

Trust is the cornerstone of our business.

Trust is at the core of everything we do – our business success is based on building trusted relationships with global top-rated insurance carriers and gaining the trust of our clients by providing sound, efficient, and appropriate solutions.

Trusted Relationship

With global top-rated insurance carriers

Collaborate With Best-In-Class

Professionals to provide a suite of holistic solutions on a single platform

Create Added-Value

To support our business associates to develop excellent client relationships

Our Brand Promise

Your legacy, understood. Your journey, supported. Your future, thoughtfully protected.

Our Senior Leadership Team

Meet the leaders shaping Anson Bay’s vision for wealth preservation, legacy continuity, and long-term client stewardship across global markets.

Martin Wong

Regional CEO

Ray Ang

Singapore CEO

Kenny Low

General Manager

Ryan Ng

Chief Financial Officer

Poh Wee Nah

Chief Compliance Officer

Louise Thean

Chief Proposition Officer

Regional Presence

Hong Kong Headquarters

Established 1999 in Hong Kong, our global headquarters drives strategic leadership and serves Asia's most sophisticated families and advisors.

Singapore Hub

Strategic Singapore presence since 2007, supporting South East Asia's growing wealth centers and cross-border planning needs.

Asia-Wide Reach

Serving clients across Asia from our dual hubs, we navigate regional family dynamics, jurisdictional complexity, and multi-market asset realities.